Research

Hardy Welsch

Business administration is an applied science. Therefore, the Douglas Endowed Chair of Service Management is committed to solving practical problems with the help of theories and scientific methods. The chair's research focuses on customer integration and sustainability.

Customer Integration

Customer integration refers to the participation of the customer in the creation of services and is the central characteristic of services.

Sustainability

Sustainability is understood as the responsibility of a company to secure its long-term existence while at the same time contributing to society and the environment.